Building for the Long Term: A year at nymble
To our customers, colleagues, prospective investors and community at large,
As the year winds down, I wanted to take the opportunity to reflect and share my thoughts on what 2025 has meant for nymble.
This year, we:
Brought the first version of nymble to the market, touching the lives of thousands of people across three countries (Canada, Ireland and India), and validating our hypothesis that simplicity, access, and trust deeply matter to people, and that it keeps them coming back willingly and with intent.
Released major advances to our product offering, including nymble command (our backend intelligence platform to manage behavioural therapy and expert-in-the-loop connection), nymble API (allowing our service to plug into existing programs and infrastructure), and nymble engage (our non-AI platform for organizations looking to take a step - rather than a leap - towards the use of generative AI in patient support programs)
Added to our core team with exceptional individuals whom I deeply respect and learn from daily - Jeremy Hessing-Lewis (Data and Trust), Dhruv Dang (Product and Technology), Kiah Oakes (Operations and Strategy), Tim Powell (AI Engineering), Paola Grieser (Clinical Safety)
Importantly, we listened extensively to partners, prospective customers, patients, and stakeholders across Canada and globally. While this helped us refine and crystallize our thinking, it also validated a key thesis for our business: we need simple solutions that create real-world impact for diverse populations.
This insight now anchors our mission:
To power the most accessible and effective behavioural support platform for chronic disease worldwide.
Accessibility and effectiveness in the real world represent our compass. They guide how we intend to differentiate from the rest and how we stay focused on our true north: meeting people where they are. Whether through voice, consumer messaging, integration with existing apps and tools many of you have already built, or whatever new forms of communication emerge in the road ahead, nymble will remain focused on keeping support simple, practical, and grounded in the reality of people’s lives.
It is real stories and real impact that make this work meaningful for us:
“I'm doing really well. My sugars are staying low and I may even be able to stop one of my meds, plus I have lost 12 lbs. I'm so happy. Thank you for all you do. It is nice to know you are there to check in with me like this. Overall, I feel wonderful that this routine is working so well."
The coming year will bring opportunities for nymble to reach many additional milestones.
Some of these include:
Maintaining a clear focus on remaining an agile, product-oriented company by expanding the capabilities we offer, whether through new communication modalities such as RCS and voice, enhanced sophistication of our behavioural programs and personalization, or continued investment in enterprise automation.
Expanding the range of clinical conditions nymble can support, reaching beyond type 2 diabetes and obesity.
Announcing an exciting initiative, with details coming soon, centered on a pan-Canadian effort to improve access to behavioural therapy for obesity at a critical moment.
Raising a round of funding with aligned, long-term investors to help us responsibly scale our impact on patient lives
I also want to acknowledge the broader context in which we are building. We are deeply privileged to be doing the work we love, and to have the freedom, peace, and safety to do so. This year has brought a very different reality for many people across the world. We find ourselves at a painful point in the cycle of history, where uncertainty and fear exist.
For me, nymble is about more than building tools for health. I feel a personal obligation to ensure that the work we do each day is a net positive in the world, particularly at a time when light of hope is needed more than ever. This can take many forms, including drawing attention to those often left behind in conversations about advancing healthcare - for whom solutions are rarely designed for. These include people facing physical or mental challenges that limit their ability to use technology, people from diverse cultural backgrounds, and people whose day-to-day realities simply do not allow time to deal with another fragmented solution or app. My hope is that our work serves as both an example and a reminder that it is possible to build with purpose beyond the exclusive pursuit of financial gain.
"I really want to thank you for being there for me, I truly appreciate chatting with you, I honestly feel so heard."
This perspective shapes what building responsibly means to us. It means focusing on the rigorous work required to create real-world change rather than chasing hype. It means prioritizing lasting impact on patient lives and thinking critically about how success is measured, instead of relying on attention metrics or superficial engagement.
I sincerely hope that our actions reflect these values, and that it is evident we seek to set ourselves apart in an industry too often consumed by superlatives. Perhaps that is why you have chosen to believe in us, support us, and walk alongside us. For this, I am deeply grateful.
On behalf of the entire team at nymble, I wish you and your loved ones warmth, joy, and renewed resolve this holiday season.
Here’s to a brighter year ahead.